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#YouTubeNews January 27, 2018 / 22:01 PM UTC

FLASH NEWS! Pitbull and Kesha's "Timber" Video JUST Cracked the 1 Billion Views Mark on Youtube

Today's last minute sensation: Hands up for Pitbull's hit "Timber" ft. Ke$ha - the song video has just smashed the 1 billion views barrier becoming the 94th member of Youtube's Billion Views Club!

The track was released back in October 2013 as the lead single of Pitbull's Extendended Play "Meltdown" and it momentarily peaked at No.1 and stayed at the top of the charts for up to 8 consecutive weeks in different countries all over the world like Canada, Germany, Netherlands and United Kingdom. In 2014 alone, the track sold 12.6 million copies worldwide, which made it the 6th best-selling song of the year.

The interesting fact is that it took the video a whole lot of 1,524 days to hit the major milestone of a billion views on Youtube today, January 27th, 2018.

What's more curious is that Youtube's Billion Views Club extended with 3 more new members this month, since mid January 2018 until now only.

The most recent were Skrillex, Diplo & Justin Bieber's "Where Are U Now" and Gotye & Kimbra's "Somebody That I Used To Know", both becoming view billionaires on the same day - January 16th, 2018.

"Where Are U Now" was released in 2015 and it took the video 932 days to enter Youtube's Billion Views Club.

Neither Diplo, nor Justin Bieber were new to the club since both have previous entries with over billion views separately - Bieber with "Love Yourself", "Baby", "What Do You Mean" and "Sorry", and Diplo with "Lean On", so they were no surprise, but Skrillex kissed the view billionaires chart for the first time in his life with this successful collaboration. Rumors say that Skrillex and Diplo's instrumental resurrected Justin Bieber's down-falling career lately.

The video appealed with its creative concept - fan art from admirers of the artists from all over the world were used in it.

Australian artist Gotye released his "Somebody That I Used To Know" single feat. Kimbra in 2011. The song swept away the world and almost instantly became No.1 in 27 countries, including USA, United Kingdom and at home in Australia.

It took the artists 3 long and hard-working days to shoot the video which delighted the audience with its originality and became an instant hit, unleashing a wave of cover versions. After all, it came by surprise that it took so long for the video to hit the major billion views on Youtube - 2,387 days in total after being uploaded.

He became one of the few Australian members in the view billionaires club along with Sia ("Chandelier") and Iggy Azalea (featuring Ariana Grande's "Problem").

The most curious thing, though, is that Gotye decided not to put any ads on the video years ago with its release yet, meaning it's not monetizing at all, so the Melbourne singer missed out on an eventual fortune, while in comparison, rumors say that PSY earned around $10 million for the views of his "Gangnam Style" video, for example.

'I'm not interested in selling my music' Gotye confessed in 2017. 'That's the reason I don't put ads on my YouTube channel, which seems strange to people in today's climate, but that is a decision you can make.'

'Ads are calling for our attention everywhere we turn in the world. if you can do something you care about and other people maybe care about and keep it out of that world, that feels like it's all about 'hey buy this stuff,' then it's a good thing.', he added.

Our respect and admirations to that, Gotye!

Natti Natasha & Ozuna's "Criminal" was the earliest of all to reach the milestone last week, on January 14th, 2018, though.

The big latino hit's video seems to be one of the fastest runners in this marathon. It hit 10 million videos in 3 days only after its upload and reached 100 million views in 27 days, 500 million views - in 79 days, and finally 1 billion views - in just 149 days.

Although far from Adele's "Hello", holding the Youtube record for the fastest video to reach a billion views, which it did in 87 days only, and Luis Fonsi's mega-hit "Despacito", following with its 97 days to reach the benchmark, "Criminal"'s speed is still worth mentioning since it's still growing rapidly surpassing the hits of major artists like Adele and positioning itself on #81 in the list at the moment.

Next candidates for joining the club are Sia's "Cheap Thrills" and Pharrell William's "Happy", both videos heading fast to billion views in the near future - Sia probably will do it some time next week within the first days of February, 2018, and Pharrell Williams in a month or so, in early March, 2018.

Youtube's elite's Billion Views Club has grown relatively quickly in the past years as old videos go on with their slow growth and new videos shoot up the list.

While Adele's "Hello" video as the fastest reaching a billion views, hardly got 2 billions views in 620 days after its release, Luis Fonsi's "Despacito" made the latter in 153 days only, growing even faster after that, reaching 3 billion views in 202 days and the incredible 4 billion views in just 270 days.

As more and more people get access to internet and mobile devices around the globe and choose Youtube as their way to listen to music "on the go", no wonder that music hits hold most positions and that Youtube's Billion Views Club is becoming less of an exclusive territory. Probably this fact is one of the reasons for another curious statistic - it seems that 5% of the videos on Youtube drive 95% of the views in the platform. Wow, right?!

As handful of videos lead the way far ahead the others with once hardly imaginable number of views, nowadays getting a billion views for every major artist is a "must-have" situation as the above mentioned factors make it easier to join the club. That's why joining the Youtube's Billion Views Club doesn't have the same meaning as it used to have before and we predict that the new "cool" will be who would be the fastest to crack the door of the club ...